基于供应链协调的在线旅游企业商业模式创新研究

Study on Innovation of Online Tourism Enterprise Business Mode Based on Supply Chain Coordination

在线旅游产业供应链牵涉主体众多,同时要求各主体间必须协调一致,以高效的供应链运作为基石,创造更大的在线旅游商业模式运作空间和价值实现能力。基于此种需求,对在线旅游企业供应链协调机制进行研究,并籍此为在线旅游企业商业模式创新从供应链协同视角寻找到一条全新的发展路径。

In this paper, we studied the coordination mechanism of the online tourism enterprise supply chains, and then on such basis, explored a new path to innovate the business mode of the online tourism enterprises from the angle of supply chain collaboration.