摘要
立足我国经济对航空物流业发展的实际需求以及全球经济信息化发展背景,从电子商务视角对我国航空物流企业市场营销策略进行了研究,从市场营销角度为我国航空物流企业发展提供空间拓展和理论支撑。
In this paper, in view of the practical demand to sustain the development of the aviation logistics industry in China and with the global development of information economy as the background, we studied the marketing strategy of the aviation logistics enterprises of China from the perspective of e-commerce in an attempt to provide theoretical support for the further development of the Chinese aviation logistics enterprises.
出处
《物流技术》
北大核心
2014年第12期181-182,192,共3页
Logistics Technology
关键词
航空物流
电子商务
营销策略
aviation logistics
e-commerce
marketing strategy