航空物流企业的电子商务营销策略

Study on E-commerce Marketing Strategy of Aviation Logistics Enterprises

立足我国经济对航空物流业发展的实际需求以及全球经济信息化发展背景,从电子商务视角对我国航空物流企业市场营销策略进行了研究,从市场营销角度为我国航空物流企业发展提供空间拓展和理论支撑。

In this paper, in view of the practical demand to sustain the development of the aviation logistics industry in China and with the global development of information economy as the background, we studied the marketing strategy of the aviation logistics enterprises of China from the perspective of e-commerce in an attempt to provide theoretical support for the further development of the Chinese aviation logistics enterprises.