基于层次分析法的旅游工艺品企业配送中心选址问题研究

Study on Distribution Center Location Problem of Tourism Souvenir Enterprises Based on AHP

针对旅游企业配送中心的选址问题,运用层次分析法,建立了多因素的层次结构模型。对每一层次构建其判断矩阵,并计算出各要素的重要程度权数,得出对旅游企业配送中心选址有重要影响的几个因素。最后以珠海市宇顺旅游工艺品公司为实例,具体说明操作方法,提供了可行性较好的决策方案。结果表明:层次分析法对解决配送中心选址问题是可行有效的。

In this paper, we used the AHP to build the hierarchy model for the distribution center location problem of the tourism enterprises that considered multiple factors, and then in the practical case of the Zhuhai Yushun Tourism Souvenir Company, demonstrated the practicality and validity of the model.