基于竞争力导向的营销供应链物流网络战略规划研究

Study on Competitivity-oriented Strategic Programming of Marketing Supply Chain Logistics Networks

首先分析了营销供应链物流管理的概念与特点,然后设定竞争力导向的营销供应链物流网络战略规划过程目标模式,对网络总体布局进行规划,完成网络总体布局之后,进一步细化布局规划,从物流中心定性定址决策子过程、物流中心功能布局规划决策子过程和物流中心规模扩展决策子过程三方面完成局部布局设计。

In this paper, we first analyzed the concept and characteristics of the marketing supply chain logistics management, then laid down the objective and mode of the strategic programming process of the marketing supply chain logistics networks, performed the overall layout planning of the networks, and at the end, designed the local layout of them on three aspects.