基于物联网技术的家庭农场品牌营销策略

Study on Marketing Strategy of Family Farm Brands Based on IOT

鉴于传统的农产品营销模式已经不适合农业现代化要求的现实,分析了在激烈的农产品市场竞争中家庭农场实施品牌营销策略的必要性和现实性,提出了家庭农场利用物联网在产前、产中和产后对自己的农产品进行生产和管理的具体措施,以树立家庭农场的品牌形象,赢得目标市场,实现利益最大化。

In this paper, we analyzed the necessity and reality of brand marketing strategy for family farms in fierce market competition, and proposed the specific measures for the family farms to use the IOT technology to manage their agricultural produce before, amidst and after production.