高职院校市场营销课程教学改革实践探索——以就业为导向为视角

Research on the Curriculum Reform of Market Management in Vocational Colleges

市场营销课程是高职院校经济类专业的一门核心课程,现存在着教学观念落后、课程设置不够科学、教学内容与实践脱节等问题,必须加以改革,以就业为导向,对课程体系重新进行构建,优化教学方法和教学手段,增加更多的校内实训和校外实践环节的教学内容,改进考试考核方法,充分发挥学生的个性和潜能,发挥学生学习的积极性和主动性,全面提升学生的职业能力和素质,使学生毕业后能更好地适应实际工作的需要,适应社会的需要。

The course of market management is a core one in economic majors in vocational colleges. Owing to the problems such as backward teaching concepts, unscientific curriculum organization and inharmonious contents and practice, the curric- ulum system should be reconstructed and the teaching methods should be optimized. More campus training and outside school practice are helpful to exploit the personality and potency of the students so that their ability and quality could be im- proved.