永安市农产品营销现状及发展建议

Advise on Marketing Situation and Development of Agricultural Products in Yong'an

福建省永安市多年来都很重视农产品的营销工作,引导、培育及发展了一批农民经营组织,逐步建立起农产品营销的渠道、平台及配套基础设施。但在营销平台的综合性、人员素质及市场规范化等方面还需要进一步地提升,以适应现代农业发展的需要。本文针对营销方面存在的问题提出了自己的建议,以期为永安市农产品走出适合自身发展的道路提供指导意义。

In Yong＇an city of Fujian Province, although some farmers professional cooperatives have been developed, there should be some more improvements on the integrated of marketing platform, staff quality and the standardization of marketing in order to adapt the needs of development of modern agriculture. In this paper, the status of the marketing of agricultural products in Yong＇an and problems was conducted, and some reasonable suggestions were put forward.