摘要
文章通过分析美的冰箱的竞争环境及现状,结合美的冰箱发展实际需要,识别并确定美的冰箱的核心竞争力,从而针对提升美的冰箱核心竞争力提出了几点建议。
This article analyzes the competitive environment and the present situation of Midea refrigerator. According to the actual development requirements of Midea refrigerator, this article identifies and determines the core competitiveness of Midea refrigerator, and puts forward some suggestions to improve the core competitiveness of Midea refrigerator.
出处
《价值工程》
2015年第6期215-216,共2页
Value Engineering
关键词
核心竞争力
美的冰箱
对策
core competitiveness
Midea refrigerator
countermeasures