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社交网络在电子商务中的应用研究 被引量:4

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摘要 随着智能手机的普及,造成了大量的低头族,由此社交网络上产生了大量离散化、群体化的数据,吸引了各领域专家和学者、特别是电子商务专家对其进行研究和探索,SNS作为新的营销模式应用于电子商务网站已经取得初步成果,社交网络电子商务(ESN)正是基于社交网络内容及用户基础之上发展的电子商务。
作者 李巧丹
出处 《电子商务》 2015年第1期59-60,共2页 E-Business Journal
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