微博意见领袖在信息传播中的社会责任——以新浪微博为例

The Social Responsibility of the Microblogging Opinion Leaders in Information Transmission

微博作为一种创新型网络社交平台,以其"短、灵、快"的传播特点,占据信息传播的上峰,影响着传统媒体的报道架构和我们的生活与沟通方式。在当今的网络时代微博意见领袖传播的信息直接影响着社会及风险秩序。为此,我们必须加强对微博言论的约束力和责任意识,以保证微博传递正能量,提升社会的信任度。

Microblogging, as an innovative social networking platform, with its spread characteristics of ＂short, spiritual, fast＂,occupies the peak of information dissemination, affects the traditional media structure and our way of life and communication.In the current era of Internet microblogging, the information opinion leaders spread direct impact on society and risk order.So, we must strengthen the binding force of microblogging comments and responsibility consciousness, to ensure the weibo to deliver positive energy and enhance the social trust degree.