消费者感知风险若干因素的影响分析——基于产品伤害危机的视角

Analyses on Influence Factors of Consumers Perceived Risk

消费者对产品的需求是企业经营的出发点和归宿。为此,研究和分析产品伤害危机对企业的影响必须考虑消费者的感知风险因素。消费者的因素没有正确处理,必然会导致其改变对企业的认识,产生不良影响。正是在这样的思路下,通过对消费者感知风险若干因素的分析,探寻在产品伤害危机时如何降低消费者对企业的影响,帮助企业最大限度地减少因伤害带来的损失。

Consumers＇ demand for products is the starting point and the ultimate aim of enterprise management. Therefore, it is necessary to consider that factors of consumers perceived risk affecting enterprises in the research and analysis of product harm crisis. If consumers＇ factors are not been dealt with in the correct way, it will inevitably change their understanding of enterprises and produce adverse effects. Under this line of thinking, by researching consumer perceived risk factors, exploring how to reduce the consumers＇ adverse effect in the product harm crisis will help enterprises to minimize losses due to product harm.