基于AIDS模型的入境旅游者消费结构和消费选择分析——以杭州市为例

Analysis of Consumption Structure and Consumption Choices of Inbound Tourists based on AIDS Model:A Case Study of Hangzhou

通过构建AIDS模型,对杭州市2000-2012年入境旅游人均天花费构成比例进行了定量分析。结果显示:12006年是杭州市旅游消费结构的转折点,2006年之前入境旅游者用于基本旅游需求的支出比例逐年递增,而2006年之后却出现递减的趋势。2当所有价格都增加相同比例时,入境旅游者在基本旅游需求方面的消费将增加,但该消费是以牺牲非基本旅游需求消费为前提的。3从支出弹性来看,入境旅游者用于基本旅游需求消费的支出弹性都较为稳定,而非基本旅游需求消费受总支出年份波动影响较大。4从非补偿价格弹性和补偿价格弹性来看,无论是基本性旅游需求或非基本性旅游需求,入境旅游者对其自身价格的变化整体上都较不敏感,但非基本旅游需求往往与基本旅游需求存在互补关系,而基本旅游需求的替补关系多发生在内部。

This study analyzed the proportion per capital fee from 2000 to 2012 of Hangzhou inbound tourism by building an AIDS model.The results showed that it is the turning point of the consumption structure of Hangzhou inbound tourism in 2006. The expenditure proportion for the inbound travelers’basic demand was on the increase before 2006,while the decreasing trend appeared after it.In addition,if all kinds of prices increase in the same proportion,the basic consumption demand of international tourists at the expense of the premise that demands for the non-basic tourism consumption simultaneously cut down will be en-larged.The expenditure elasticity of the basic travel demand is more stable,rather than the non-basic travel demand that are greatly influenced by total expenditure’s year fluctuations.From the perspective of uncompensated price elasticity and compensa-ted price elasticity,whether it is a basic travel demand or non-basic travel demand,international tourists are less sensitive to its own price’s changes.However,a rise in the non-basic travel demand will increase the need for basic consumption,and the simi-lar complementary or substitute relationship occurs in the internal of the basic travel demand.