对南京奥林匹克体育中心公园满意度之调查研究

Investigation On The Satisfaction Of The Olympic Park

为探讨奥林匹克体育中心公园游憩涉入与地方感知之间因果关系及其是否影响游客满意度,以南京奥林匹克体育中心公园游客为研究对象,采用随机抽样加以调查分析,取得410份有效问卷。研究结果显示:1)游憩涉入中"吸引力"与"自我表达"对地方感知与游客满意度皆呈现正相关,游憩涉入中"核心休闲"则对地方感知与游客满意度皆为负相关。2)地方感知中"地方"依赖与"地方认同"对游客满意度皆为负相关,而"地方依附"对"服务质量、环境景观"满意度呈现皆为正相关,对运动设施满意度为负相关。最后,建议南京奥林匹克体育中心公园管理单位,举办体育比赛活动应融入游客"自我表达",重视游客"地方依附"情感层面藉以增加奥林匹克体育中心公园对中轻年人吸引力进而提高游客满意度和美好回忆。

This study aims to explore the Olympic park recreation involvement and place between the perception of causality and its affect tourist satisfaction,the object of study for tourists in Inner Mongolia city of Baotou Olympic Park,using random sampling to survey,410 effective questionnaires. The results showed that 1）; recreation involvement in ＂ attraction＂ and ＂ self expression＂ satisfaction with local perception and tourists are positively correlated,recreation involvement, ＂ the core of leisure＂ is the local perception and satisfaction of tourists are negative correlation. 2） local perception ＂ local＂ and ＂ place identity＂ dependence on tourist satisfaction are negatively correlated,while the ＂ place attachment＂ to ＂ service quality,environmental landscape＂ satisfaction is positive related to sports facilities,satisfaction is negative correlation. Finally,the proposed park management unit,organized sports activities should be integrated into the tourists ＂ self expression＂,pay attention to the tourists ＂place attachment＂ to increase the park on the emotional level in young attractive and improve visitor satisfaction and good memories.