果农参与合作社的意愿及影响因素分析——以北京市平谷区大桃种植户为例

An Analysis of the willingness and Influencing Factors of Fruit Growers Engaging in Farmer Cooperatives

在构建果农参与大桃合作社意愿评价模型的基础上,利用对北京市平谷区230户大桃种植户的微观调查数据和离散选择Probit模型,对果农参与合作社的意愿及影响因素进行了实证分析。结果表明:市场联系越紧密的果农对合作组织的需求越迫切;对合作社的了解程度、大桃合作社服务是否及时兑现、加入合作社是否会提高收益及参加合作社的意愿类型是影响加入意愿的主要的正向因素;户主年龄、户主受教育水平及参加合作社是否能提高经济效益对果农加入合作社具有显著的负向影响。

Based on the cooperative willingness appraisal model of fruit growers to participate in the big peach association, using the microscopic investigation data of 230 big peach farmers and discrete choice Probit model, analyse the cooperative willingness and influencing factors of fzuit growers en~ in farmer cooperatives.The results show that the more cohesive growers to the market, the more growers to cooperation organization needs more urgent. Understanding degree and willingness types, whether to materialize the services timely and improve earnings, are the main positive factors of fruit growers engaging in farmer cooperatives. In addition, the householder age, education level and whether to improve economic benefits have significant negative effects on whether engaging in farmer cooperatives.