节庆旅游效应研究——以福建湄洲妈祖文化旅游节为例

The Research on the Effect of Festival Tourism——Taking the Tourism Festival of Meizhou Mazu Culture in Fujian as an Example

采用文献查阅、实地调查等研究方法,收集湄洲妈祖文化旅游节的发展现状信息,对湄洲妈祖文化旅游节的经济、社会文化和环境的积极效应和消极效应进行分析,并提出了实行政府引导,企业参与,市场运作;紧扣节庆文化主题,理性办节;培养节庆旅游专业人才,提高旅游服务质量;减轻污染,促进生态环境保护等建议,以便更好地发挥节庆旅游的积极效应,有效地规避消极效应。

With methods of literature review and field investigation, this paper analyzes the positive and negative effects of Tourism Festival of Meizhou Mazu Culture on the economy, social culture and environment respective- ly, by collecting some information about the present development of Meizhou Mazu Culture Tourism Festival. Moreover, the paper also proposes some guidelines and measures： government guidance, enterprise participation and market operation, etc., focusing on festival culture theme, celebrating festival rationally, training of specialists in the field of festival tourism, improving the quality of tourism services, reducing pollution, promoting the ecolog- ical environment protection and so on. Thus, the positive effects of festival tourism can be better developed and the negative effects can be avoided effectively.