智慧旅游产业价值链分析及对策

从价值链的角度对智慧旅游产业作了系统的研究。智慧旅游产业价值链的构成主体有硬件提供商、网络提供商、软件提供商、系统集成商、业务应用商、游客、旅游管理部门。智慧旅游产业价值链链条长,专业分工优势明显;节点企业多,协同要求高;系统复杂,整合空间大;技术主导性强,资本投入密集。现阶段,应从四个方面提升我国智慧旅游产业价值链水平:坚持政府推动、市场运作的运营模式;加决智慧旅游标准化体系建设;培育一批实力强、影响力大的核心企业;加强产业价值链的整合。

This thesis aims to probe into Smart Tourism from the perspective of industrial value chain. This chain is composed of hard- ware provider, network provider, software provider, system integrator, application users, tourists and tourism administra- tions. It is characterized by long but advantageous specialization, enormous node enterprises with high degree of synergy, complicated system with greater potential for integration, high technical dominance and intense capital investment. Recent- ly, there are four attempts to enhance the level of our industrial value chain of Smart Tourism： firstly, to operate on the mode of the government supporting and market driving; secondly, to speed up the standardization of Smart Tourism; third- ly, to cultivate powerful and influential core enterprises; finally, to integrate and optimize the whole chain.