基于大数据的出版价值链2^(+++)构造探究

Exploring to the 2^(+++) Conformation of the Publishing Value Chain Based on Big Data

传统的出版产业价值链主要是线性构造,大数据时代的出版价值链是立体多元的网状构造。这种网状构造主要表现为出版介质是纸介质+光电网络介质,出版资源是内容资源+数据资源,出版服务是产品服务+体验服务。这种基于互联网和大数据的出版价值链的2+++构造改变了出版产业的盈利模式,拓展了出版产业的价值链和价值版图。

The traditional publishing value chain is almost in linear correlation, but the publishing value chain based on big data is three-dimensional end pluralistic reticular conformation which is figured out by 2 publishing mediums （paper and photoelectricity）, 2 publishing sources （content source and data source） and 2 publishing services （product service and experiential service）. The 2 ＋＋＋ conformation of the＇publishing value chain based on big data has changed the business model of publishing by extending the publishing value chain and expanding its domain.