我国品牌服装业网络营销存在的问题及对策

Problems and Countermeasures of China's Network Marketing of Brand Clothing Industry

网络营销是当前最受关注的营销方式之一,是电子商务条件下发展起来的新型商务营销模式,它从根本上冲击了传统的市场营销理论和实践,打开了一片新的营销空间。当前我国品牌服装行业市场竞争激烈,在这样的背景条件下,以我国品牌服装行业为研究对象,重点论述品牌服装行业在网络营销模式方面的选择和应用,并以雅戈尔为代表进行案例分析,提出针对我国品牌服装行业网络营销的对策建议。

Network marketing is one of the most popular sales modes, and a new type commercial sales pattern developing under the e-commerce condition, which shocks the traditional marketing theory and practice from the essence, and opens new sales space. Currendy, China＇s brand clothing industry is under fierce market competitiveness, and under which situation, by taking China＇s brand clothing industry as sample, this paper focuses on discussing the network marketing pattern selection and application of brand clothing industry, analyzes Youngor as case study, and puts forward relevant countermeasures.