电子商务对体育市场营销的影响分析

Analysis of the Influence of E-commerce on Sports Marketing

进入21世纪以来,电子商务对于很多企业而言是一条全新的道路,这条道路可能给企业带来意想不到的利润。随着电子商务的不断发展,越来越多的企业开始尝试电子商务,以期实现自身的市场营销策略。通过对电子商务背景下体育市场营销的分析,阐述了电子商务对体育消费者和体育市场营销调研的影响。

E-commerce is a brand new path to many enterprises after 2000, and it can bring unexpected profit. With the development of e-commerce, more and more enterprises began to apply e-commerce to fulfill their marketing strategy. By analyzing the sports marketing under the background of e-commerce, this paper explains the influence of e-commerce on sports consumers and sports marketing survey.