云计算环境下用户信息共享意愿的实证研究

An Empirical Study of Users' Information Share Intention Under the Cloud Computing Environment

随着云计算理念的提出和发展,各种基于云计算环境下的云服务逐渐走入人们的视野。识别用户在云环境下信息共享意愿的影响因素成为互联网服务商改善其相应云服务质量的重要依据。基于社会资本理论、动机理论以及理性行为理论,本文从用户的角度出发研究云计算环境下用户信息共享意愿的影响因素。通过问卷调查获得231份有效问卷,发现在云计算环境下助人为乐、主观规范有助于促进用户的信息共享意愿;人际信任不仅对云共享态度有影响,也对云共享意愿有直接影响。而易用预期和价值怀疑与个体的信息共享意愿没有关系。

With the proposing and developing of cloud computing, a variety kinds of cloud services which based on the cloud-computing environment come into people＇s vision gradually. To identify what influences individual information sharing willingness is an important basis for providers to improve their quality of the cloud service. This paper is based on the theory of Social Capital, the Motivation Theory and the Reasoned Action Theory, and it mainly studies the factors affecting the willingness of cloud sharing on the user＇s point of view. We re/ease the questionnaire, and then use the modeling method of partial equation of minimum multiplication structure analyzing the data of 231 questionnaires. Lastly, we find that happiness in helping others and subjective norm both have a significant effect on the cloud share intention. Interpersonal trust not only affects the attitude of cloud sharing, but also has a direct effect on the intention of information sharing in the cloud computing platform. But ease of use and the doubt of value don＇t have any relation with individual＇ s information sharing willingness.