社交平台用户地理位置分享意愿实证研究被引量：1

An Empirical Study of Intention of Sharing User's Location Information on Socialnetworking Platform

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摘要本文结合社交平台探寻用户地理位置信息分享意向的影响因素。以技术接受模型、网络外部性和感知风险为理论背景构建研究模型;通过在线问卷调查搜集数据,利用偏最小二乘结构方程建模对数据进行分析,发现感知有用性是影响用户分享态度的最重要因素,并且间接影响分享意向。最后,结合模型和研究发现展开了分析和讨论。 This study explores the influence of sharing user＇s information of location on social-networking platform. First, with support of the prior studies, it develops the structure model of the intention to contribute from the perspective of theory of Technology Acceptance Model, Network Externality and Perceived Risk. Then it conducts data collection online through survey questionnaires, and it uses PLS and SEM to analyze data, finding that Perceived Usefulness is the key determinant of user sharing intention. Finally, it conducts the analysis and discussion about the model and findings in this study.

作者黄奕玮

机构地区武汉大学信息管理学院

出处《信息资源管理学报》 2015年第1期60-67,共8页 Journal of Information Resources Management

基金国家自然科学基金项目"需求和能力调节下的网络信息行为影响规律及优化研究"(71373193)的研究成果之一

关键词社交网络地理位置信息分享意向结构方程建模用户行为研究 Social-networking Location information Intention of sharing SEM（Structural Equation Modeling） Research on user behavior

分类号 G203 [文化科学—传播学]

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