传媒化进程中民族文化及其主体的调适

Adaptation of Ethnic Culture and Its Main Part in the Process of Media

传媒化是民族文化现代化的一个必然趋势,传媒化进程对民族文化及主体都带来了改变和冲击。主流文化和边缘文化的碰撞与磨合、文化主体的经济权益及话语权、民族文化的异质性调整等问题在民族文化传媒化进程中越来越突出。归根究底,各种问题都源于民族文化与传媒所代表的主流文化、商业文化之间的冲突,要适应新场域的生存规则,传媒化进程中的民族文化和主体需要在定位和管理方面进行合理的调适。

the media is an inevitable trend of modernization of national culture, the media industrialization has brought changes and impact on the national cultureand the subject. The mainstream culture and the marginal cuhure coUision and adjustment, the cultural main body of economic rights and the right of discourse, cultural heterogeneity adjustment problems in the national culture media in the process of more and more prominent. In the final analysis, the conflict betweenvarious issues are rooted in the national culture and the media on behalf of themainstream culture, business culture, to adapt to the new field survival rules, the media in the process of national culture and the body needs a reasonableadjustment in the positioning and management.