代工企业——国外品牌客户的竞合关系与绩效研究

An analysis on the co-opetition relationship between subcontracting manufacturers and foreign branding buyers and their performance

以99家样本企业的调研数据进行实证研究,探讨了本土代工企业与国外品牌客户之间竞合关系的类型和绩效差异。聚类分析结果表明,双方的竞合关系可分为强合作型、强竞争型、合作竞争俱强型及合作竞争俱弱型四类。回归分析结果表明,合作关系多个构面对升级绩效和经营绩效有较显著的正向影响,但竞争关系中制造、质量和价格等交易条件则对升级绩效有较显著的负向影响。方差分析结果表明,与客户建立了合作竞争俱强型的代工企业可以获得更好的升级绩效。

Based on 99 usable questionnaire, this research discussed the typology and performance of co - opetition relationship between domestic subcontracting manufacturers and foreign branding buyers. The cluster analysis found out that their co - opeti- tion relationship could be classified into four types： low competition - low cooperation, low competition - high cooperation, high competition - high cooperation, and high competition - low cooperation. The regression analysis found out that, higher degree of cooperation could significantly increase the upgrading performance and operational performance, hut higher degree of competition in production, quality and price would significantly decrease the upgrading performance. And the ANOVA analysis found out that establishing the high competition - high cooperation relationship with foreign branding buyers could significantly increase the upgrading performance of domestic subcontracting manufacturers.