乡镇流通企业发展与农村地区消费增长

Township Circulation Enterprise Development and Consumption Growth in Rural Area

乡镇流通企业通过节约搜寻费用、降低运输成本、提高交易速度、扩大交易频率和半径、改善交易方式和规模以及影响消费观念和消费行为等途径影响农村消费。采用2000—2011年中国省际面板数据的经验分析表明:收入仍然是影响我国各地农村消费的主要因素;乡镇流通企业发展对农村消费增长有显著正影响,其中,乡镇流通企业营业额对农村消费的影响最大,而乡镇流通企业劳动生产率和数量对农村消费的影响存在显著的区域差异,从东部到中部再到西部,乡镇流通企业劳动生产率对农村消费的影响依次减弱,乡镇流通企业数量对农村消费的影响则是依次增强。

Township circulation enterprise has great influence on rural area consumption in the way of economical search expense,low transport cost,fast transaction,transaction frequency and radius,improved trade mode and scale,influential consumption concept and behavior,etc. According to the inter-provincial panel data during 2000-2011,the empirical analysis shows that income is still the main factor affecting rural area consumption,and that township circulation enterprise has prominent positive influences on consumption in rural area. Thereinto the turnover of township circulation enterprise mostly influence rural area consumption,while its labor productivity and quantity influence rural area consumption with obvious regional difference. Labor productivity influence rural area consumption less and less from east region to middle region and then west region,but the influence of township circulation enterprise quantity is in the reverse way.