少数民族旅游景区居民满意度测评及驱动机制研究

Research on the Evaluation on Satisfaction of Residents in Ethnic Minority Tourist Attraction and Drive Mechanism

云南是一个旅游资源丰富的大省。利用对云南少数民族地区的大理古城、大理喜洲、丽江和丽江泸沽湖4个4A级景区的抽样调查数据,采用灰色关联分析法分析各景区居民的总体满意度,进一步采用因子分析法研究各因素对居民满意度的影响程度,结果表明:政府工作的积极开展和相关政策的有效实施对少数民族旅游开发地居民满意度的提高起着至关重要的作用。

Yunan is a province rich in tourism resources. Based on the sample data of 4A tourist attractions：Ancient City of Dali,Xizhou of Dali,Lijiang and Lugu Lake of Lijiang,this paper analyzes residents＇ satisfaction in tourist attraction by gray relative analysis method and further research the influence of each factor on residents＇ satisfaction by factor analysis method. The results show that government＇s positive work and effective implementation of related policies play crucial role in promoting residents＇ satisfaction in ethnic minority tourist attraction.