“多彩贵州”文化品牌研究综述

Review of Research on the Brand of Multi-Color Guizhou

"多彩贵州"自2005年启动至今,已发展成为一个知名文化品牌。目前对"多彩贵州"品牌的相关探讨主要集中在"多彩贵州"各类活动的报道述评以及"多彩贵州"品牌的内涵、发展演进、策略对策、"多彩贵州"产业化等方面。有关"多彩贵州"的品牌价值、定位、战略等方面的研究甚少涉及或未能深入和系统。"多彩贵州"品牌建设和文化传播是一个复杂的系统工程,其可持续发展亟需加强对"多彩贵州"品牌的文化内涵与文化延展性、"多彩贵州"文化形态和传播范式以及"多彩贵州"品牌与本土高校的关系等方面的研究。

Since its launch in 2005,Multi-color Guizhou has become a famous cultural brand. So far,most of the research on it has been focused on reports and comments related to its activities as well as its contents,development and evolution,measures,and industrialization. Little attention has been paid to its cultural connotations,brand value,orientation and strategies. It is argued that the development and cultural communication of the Multi-color Guizhou brand is a complex systematic project,whose sustainable development requires studies on its cultural implications and extensions,cultural modes and communication models,and relations with local colleges and universities.