摘要
商业情报因其混乱、失真、谣言和烟幕重重,一直被笼罩在层层的面纱之下。针对商业情报这一神秘现象,通过认真的分析,探究了产生这一现象的种种缘由。论证指出商业情报只有在竞争情报分析的视域下,才能最大限度地为商家提供精准率和使用率高的商业情报。明确提出了竞争情报分析是消解商业情报魅惑不清这一现象的利器,是商业情报祛魅的关键所在。
Business intelligence have been cloaked in business disruptions,distortions,rumors and smoke screens for quite a long time. Based on its secrecy,this article drew a thorough analysis and explores the causes of the phenomenon. The article argued that only though the vision of competitive intelligence analysis can we vigorously provide the most accurate and efficient business intelligence to the market. The paper made a clear point that competitive intelligence analysis is the key and the crucial implement to remove the vague of business intelligence.
出处
《现代情报》
CSSCI
2014年第11期166-168,共3页
Journal of Modern Information
关键词
商业情报
信息泛滥
神秘感
情报搜集
竞争情报分析
business intelligence
information overload
mystery
intelligence collecting
competitive intelligence analysis
