北京五道口地区韩国餐饮业空间布局特征与集聚机理分析

The Distribution Characteristics and Clustering Mechanism of Korean Catering Service in Wudaokou District, Beijing

基于行为主义视角,通过对30多家韩国餐馆、40多位韩餐经营者、250多位韩餐消费者的实地访谈,系统分析了韩国餐饮业的商业空间布局特点及其集聚机制。研究表明:五道口地区韩国餐饮供应与消费的商业空间正在形成组团式空间分布格局,形成了六大韩餐集聚组团,韩餐供应的内部空间呈现出"外餐厅、内酒吧"的双重圈层结构,餐厅与酒吧的隔离性较强,呈现出明显的消费群体空间分异。区位选择及决策是韩餐集聚的主要因素,餐饮定位影响着韩餐集聚的内部空间结构;组团式布局特点的形成源于韩国人群体意识和"围合"思想,这种意识和思想在异乡得到加强;不同消费群体对韩餐的认知程度影响着韩国餐饮空间的发展变化,外餐厅、内酒吧的圈层结构以及酒吧餐厅的分异本质上反映出中韩两国生活习俗、社会文化价值观念的差异和较大的社会距离。

Wudaokou District is an international complex commercial area in Beijing with multi- culture. The Korean culture dominates in this area, and Korean restaurants take up the core location. From the perspective of supplier and consumer behavior, this research systematically analyzes the spatial distribution and clustering dynamics of Korean catering service based on the investigation of 35 Korean restaurants, the interviews of 42 managers and 253 customers.The research comes to the conclusion that： Six Korean restaurant clusters have developed, the inner structure of which is bi-layer with restaurants outside and bars inside. The separation between restaurants and bars is significant, reflecting the fraction of different groups of customers. As for dynamics, site selection plays the main role in the formation of cluster,and the consumer orientation decides the inner structure. The circle-like shape of each cluster originates from the Korean mentality of enclosure, which enhanced in foreign country. The development of Korean restaurant distribution is greatly influenced by cognition of different groups of customers. The bi- layer structure and the separation between restaurants and bars reveal the great social distance between the life customs and social values of Korea and China.