吉林省农村居民消费升级对策研究

Strategies in Responding to Consumption Upgrade of Rural Residents in Jilin Province

现阶段,吉林省的农村居民消费升级比较缓慢,主要表现在包括农村居民的消费水平、消费结构、消费环境优化和消费主体智能化等四个方面,造成这种结果的原因是基于消费力、分配、供给等因素造成的。吉林省应大力拓展吉林省农民增收的渠道,提高农村居民的素质;统筹城乡发展,合理调节分配关系;改善吉林省农村居民的消费环境,优化农村消费供给条件;改变过去落后的消费理念,树立科学消费观,合理引导吉林农民的消费升级。

At current stage, consumption upgrade of rural residents in Jilin province is relatively slow, being reflected in four aspects：con-sumption level, consumption structure, consumption environment optimization, and consumer digitalization degree. The slow upgrade is caused by spending power, distribution, and supply among other factors. Jilin government should help broaden channels for increasing farmer＆#39;s income and invest more in training and education of farmers. The urban and rural development should be balanced with reason-able distribution. The government should improve the rural consumption environment in Jilin province and optimize the supply condition. Rural residents should discard the outdated consumption concept and accept the scientific consumption view.