九江特产产业化经营问题及对策探讨

Industrialized Operation of Special Local Products of Jiujiang

通过从产业格局、生产技术、市场流通、企业管理等环节对九江地区特色产品产业化经营进行分析,得出结论:九江特产产业化经营已初具规模、产业布局已初具雏形,但在产业格局、生产技术、市场流通、企业管理等环节上还不健全,亟需改正。九江市应强化产业化经营观念;加强龙头企业建设、延长产业链以提高产品附加值;采用标准化生产管理并逐步形成一套标准体系;实行市场准入制;发展营销手段;加强品牌管理;建立九江特产信息渠道,从而促进促进九江特产产业化经营健康、稳定、可持续发展。

The study analyzes the industrialized operation of special local products of Jiujiang area in terms of industrial layout, technolo-gy, market circulation, and business administration. It concludes that although the industrialized operation and the industrial layout begin to take shape, the industrial pattern, technology, circulation and business management need to be improved. Enterprises in Jiujiang should acknowledge industrialized operation. The government should support the growth of industrial leader and help extend the industrial chain for adding product value. Standard production and management should be adopted and gradually a standard system should be established. Other strategies include implementing market access system, developing marketing approach, enhancing brand management, and building information channels for the local specialty.