河南省城镇居民体育消费现状及对策的研究

Study on Urban Residents' Sports Consumption Present Situation and Countermeasures in Henan Province

本文采用文献法、问卷调查法和数理统计法对河南城镇居民体育消费的规模、结构、质量和效益进行了分析,发现城镇居民收入的不断提高、城镇居民健康意识的增强、消费结构的优化和余暇时间的增多是推进体育消费增长的有利条件.

This paper uses the methods of literature, questionnaire and mathematical statistics on the sports consumption of urban residents in Henan province. Structure, quality and benefit are analyzed. We find that increasing constantly income, the enhancement in health awareness of urban residents, the optimization in consumption structure of urban residents and more leisure time are favorable conditions for the growth of sports consumption.