论英语广告汉译中的文化因素

On Cultural Factors in Translation of English Advertisements

广告是一种应用文体,其翻译既要做到"文字翻译"也要实现"文化翻译"。在翻译时,注重文化因素,采用直译、意译、创译、扩译等方式,在译文中巧妙发挥文化因素的作用,能让广告译文更容易吸引读者,产生购买需求,从而实现其商业价值。

Advertisement is a kind of practical writing, whose translation is not only literal translation but cultural translation. When beingtranslated advertisements, cultural factors should be paid attention to, with which advertisements can achieve their commercial value. We canbetter our advertisements translation by way of literal translation, free translation, creative translation and supplementary translation.