“自媒体”时代“苏区”城市化进程的影像构建探析——以闽北武夷山大安、坑口等地为例

An Analysis on the Image Record Building from the Urban Process of Soviet Liberated Area in the Automedia Times——Taking Da'an and Kengkon, Wuyishan of North Fujian for an example

城市化进程中,城市的品牌形象对其发展无疑起到积极的促进作用。当下我们生活在人人都有相机、人人都会拍照、处处都有屏幕、全民都是媒体的"全媒体"时代,就如何发挥数码影像在大众传媒中的优势,塑造并建构城市化进程影像,本文从传播学的角度,以闽北"苏区"武夷山市洋庄乡大安、坑口村为例,探讨"自媒体"环境下塑造城市品牌影像的途径与方法。

In urban process, urban band image plays an active promoting role in its development. At present, everyone lives with camera and taking with his style that we call it an “all-round media times” . And how to take the advantage of data pictures in public media, shape and build urban process image. This paper discusses on the way and method of shaping urban band image in the environ-ment of automedia and takes Da＆#39;an and Kengkon, Wuyishan of North Fujian for an example from the angle of dissemination.