期刊文献+
任意字段
题名或关键词
题名
关键词
文摘
作者
第一作者
机构
刊名
分类号
参考文献
作者简介
基金资助
栏目信息

有用性无差异的在线产品质量评论和服务水平评论对消费者网上购买意愿的不同影响研究 被引量：8

下载PDF
导出
摘要 本文基于"评论内容类别×产品类别"的情景模拟实验,引入消费者网购经验和卖家熟悉程度两个调节变量,证明了在消费者形成网上购买意愿的过程中,对于评论有用性感知无差异的评论内容而言,负面服务水平评论的影响力总体大于负面产品质量评论的影响力。其中负面服务水平评论的影响力随网购经验和卖家熟悉程度的增加而降低;而负面产品质量评论影响力也随卖家熟悉程度的增加发生相同的下降变化,但相反网购经验改变带来的影响变化则不明显。最终这种评论内部的自身变化,导致了负面服务水平评论的影响作用力在低网购经验水平和不熟悉卖家的情况下显著大于负面产品质量评论,而这一局面随着两个调节变量的提升最终消失。
作者 李琪 阮燕雅
机构地区 西安交通大学
出处 《经济问题探索》 CSSCI 北大核心 2015年第1期16-22,共7页 Inquiry Into Economic Issues
基金 教育部规划基金 项目名称:基于电子商务链的网上交易信用服务体系研究(项目编号:12XJA790002) 项目主持人:李琪
关键词 评论有用性 网上购买意愿 服务水平评论 产品质量评论 负面在线评论
分类号 F724.6 [经济管理—产业经济] F713.55 [经济管理—市场营销]
  • 相关文献

参考文献26

  • 1Chen P Y, Dhanasobhon Set al. All Reviews are not Created Equal : The Disaggregate Impact of Reviews and Reviewers at Amazon. com. In:SSRN eLibrary. 2008.
  • 2Yin D, Bond S, Zhang H. Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews [ J ]. MIS Quarterly, Forthcoming, 2015.
  • 3Dellarocas C. The digitization of word of mouth : Promise and challenges of online feedback mechanisms [ J ]. Management science, 2003, 49 (10) : 1407 - 1424.
  • 4Chen Y. Herd behavior in purchasing books on- line[ J]. Computers in Human Behavior, 2008, 24 (5), 1977 - 1992.
  • 5Sparks B A, Browning V. The impact of online reviews on hotel booking intentions and perception of trust [J]. Tourism Management, 2011, 32(6): 1310- 1323.
  • 6Zhang J Q, Craciun G, Shin D. When does elec- tronic word - of - mouth matter? A study of consumer prod- uct reviews [ J ]. Journal of Business Research, 2010, 63 (12) : 1336-1341.
  • 7李宏,喻葵,夏景波.负面在线评论对消费者网络购买决策的影响:一个实验研究[J].情报杂志,2011,30(5):202-206. 被引量：56
  • 8张耕,郭宁.负面在线评论对产品销量的影响:基于淘宝网的实证研究[J].消费经济,2012,28(6):86-89. 被引量：14
  • 9Liu X L. An Empirical Review on Transaction Cost Approach in Make -or- Buy Decision [ J ]. Advances in Business Intelligence and Financial Engineering,2008, ( 5).
  • 10Williamson O E. The economics of organization : the transaction cost approach. American Journal of Sociolo- gy. 1981,87(3) :548 - 577.

二级参考文献40

  • 1金志成,周象贤.受众卷入及其对广告传播效果的影响[J].心理科学进展,2007,15(1):154-162. 被引量：43
  • 2Thorsten H T,Gwinner K P,Walsh G, et al. Electronic Word- Of-Mouth Via Consumer-Opinion Platforms: What Motivates Consumers To Articulate Themselves On The lnternet[J]. Journal of Interact Market, 2004,18( 1 ) :38-52.
  • 32008中国网络社区电子商务研究报告[R].艾瑞咨询,2008.11.
  • 4Resnick P, Zeckhauser R, Trust Among Strangers in lnternet Transactions: Empirical Analysis of eBay' s Reputation System [ A] . Emerald Group Publishing Limited,2002 : 127-157.
  • 5Mulpuru S. How Damaging are Negative Customer Reviews [ J].Forrester Research. January 10,2007. hltp ://www. forrester. corn/Research/Document/Excerpt/0,7211 ,40649,00. html.
  • 6EastRt, Hammond K, Lomax W. Measuring the Impact of Posi- tive and Negative Word of Mouth on Brand Purchase Probability [ J]. Intern. Journal of Research in Marketing,2008(25 ) :215- 224.
  • 7Meijer M-M, Kleinnijenhuis J. Applying the Theories of Agen- da Setting and Issue Ownership in the Field of Business Communication [ J ]. Journal of Communication,2006,56 ( 3 ) :543-559.
  • 8RichinsL, Verhage J. Cross-cultural Differences in Consumer Attitudes and Their Implications for Complaints Management [ J]. International Journal of Research in Marketing, 1985 (2) : 197-296.
  • 9Mizerski R W. An Attributional Explanation of the Disproportionate Influence of Unfavorable Information [ J ]. Journal of Consumer Research, 1982,9 ( 1 ) : 301-310.
  • 10Wright P. The Harassed Decision Maker: Time Pressures, Distractions and the Use of Evidence[ J]. Journal of Applied Psychology, 1974(59) : 555-561.

共引文献407

同被引文献60

  • 1乔娟,张宏升.论农业产业带建设与提升农产品竞争力[J].农业经济问题,2004,25(12):35-38. 被引量：29
  • 2Mudambi S M,Schuff D. What makes a helpful online review? A study of customer reviews on Amazon. com[J]. Management Information Systems Quarterly, 2010,34( 1 ):11.
  • 3Cao Q,Dun W,Gan Q. Exploring determinants of voting for the "helpfulness" of online user reviews:A text mining approach [J]. Decision Support Systems, 2011,50 (2) : 511-521.
  • 4Dellarocas C. The digitization of word of mouth: Promise and challenges of online feedback mechanisms [J]. Management Science, 2003,49 (10) : 1407-1424.
  • 5Hennig - Thurau T,Gwinner K P,Walsh G,et al. Electronic word - of - mouth via consumer - opinion platforms: What motivates consumers to articulate themselves on the Inter- net? [J]. Journal of interactive marketing, 2004,18 ( 1 ) :38-52.
  • 6Godes D,Mayzlin D. Using online conversations to study word-of-mouth communication [J]. Marketing Science, 2004,23 (4) : 545-560.
  • 7Dellaroeas C,Zhang X M,Awad N F. Exploring the value of online product reviews in forecasting sales:The case of motion pictures [J]. Journal of Interactive marketing,2007,21 (4) :23-45.
  • 8Liu Y. Word of mouth for movies:Its dynamics and impact on box office revenue[J]. Journal of marketing,2006,70 (3) :74-89.
  • 9Taylor S A,Baker T L. An assessment of the rela- tionship between service quality and customer satisfaction in the formation of consumers" purchase intentions [J]. Journal of re- tailing, 1994,70(2) : 163-178.
  • 10Sussman S W,Siegal W S. Informational influence in organizations:an integrated approach to knowledge adoption [J]. Information Systems Research, 2003,14 ( 1 ) : 47-65.

引证文献8

二级引证文献29

经济问题探索
2015年 第1期

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部