河北省入境游客源市场亲景度与竞争态研究

Research on Inbound Tourism Market of Hebei Province Based on the Reference Scale and the Competition State

以河北省为研究对象,选取2008～2012年的相关统计数据,利用亲景度和竞争态,分析了河北省8个主要入境旅游市场的时空动态变化情况.发现河北省入境游主要客源市场亲景度比较稳定;韩国、日本与俄罗斯客源市场处于前三位客源国,但是市场份额呈减少趋势;马来西亚客源市场逐渐弱化;英国、法国、德国和美国客源市场发展前景良好.在此基础上,提出相应维持与拓展河北省入境游市场的对策与建议.

This article aimed at discovering the current state of main inbound tourism market of Hebei province and making some improving suggestion and countermeasures. With relevant data between 2008 and 2012, this article made researches on the dynamic changes of inbound tourism market of Hebei province in both time and space dimen- sional, taking tools of the preference scale theory and the competition state theory, finding that the preference scale a- mong 8 main inbound market countries was stable. South of Korea, Japan and Russia ranked top three but with a gradually shrinking market share; Malaysia market was shrinking while the UK, France, Germany and the USA got a expanding market. Finally, this article put forward some countermeasures for improving the current inbound tourism market of Hebei province.