个人云计算使用意愿的关键影响因素分析——以个人云存储服务为例

A Study of the Key Factors Influencing Personal Intention Using Cloud Computing——A Case of Cloud Harddisk

通过文献回顾提出可能影响个人云计算使用意愿的主要因素及相关假设,采用科技接受模型和结构方程模型对上述影响因素进行分析验证。研究证明:个人隐私风险、使用规范及复杂性是影响个人云计算服务使用意愿的主要因素。提出对个人云计算在技术服务体系上加强安全保障机制和政策上健全相关法律法规的发展策略。

Based on literature reviewing, the factors influencing personal intention and hypothesis related to personal cloud computing are proposed, and the technology acceptance model has been chosen as the framework used to ana- lyze and verify the above influence factors. The study finds that the privacy secret risk, regulation, and complexity are the crucial factors that influence personal intention using cloud computing. Development strategy about personal cloud computing on strengthening technology safety guarantee and perfecting relevant laws and regulations are put forward.