高校共青团在新媒体时代建设路径探析

Path Analysis on the Construction of the Communist Youth League in Colleges and Universities in the New Media Age

精英媒体发展到个人媒体,高校共青团建设在新媒体场域下面临着信息传播模式突破了时空限制、进入数字化生存、传播的即时交互性和分众化等的冲击。要实现思想性的主导、组织性的主体和服务性的核心三个向度的时代担当,高校共青团的建设路径选择上就务求对接新形势转变理念,构建新媒体信息平台,强化引导,整合资源,综合运用新媒体载体,提高媒介素养和影响力等方面提高建设的针对性和实效性。

With the development of elite media into the personal media, the communist youth league construction of colleges and universities under the new media field, faces the information propagation mode breaking through the limit of space and time. In order to realize the main body of the guidance of the ideological content and service as the core of the three dimensions of era, the construction of the communist youth league in colleges and universities is docking of the new situation on the path of the concept, building new media information platform, improving media literacy and influence, etc, and improving pertinence and effectiveness.