政务微博间的内部关注网络研究

Internal Concern among Government Microblogging Networks

通过研究上海市人民政府新闻办公室实名认证的政务微博——"上海发布"在新浪微博平台上与其下属的政务微博相互关注情况,运用社会网络分析法中的密度及中心性的角度,分析特定时间段内上海政务微博集群中互相关注的网络行为关系,并观察"武汉发布"的新浪微博关注网络,在比较的基础上,探讨二者差异程度与特点,分析"武汉发布"这类政务微博在传播力、覆盖力等综合影响力呈现明显弱势的原因,为政务微博发展变革提出对策。

By studying the ＂ Shanghai issued＂ in Sina microblogging platform and its subordinate government microblogging mutual concern,the paper,using the social network analysis in the study of the density and the center point of view,analysed the mutual interest in a specific period of time Shanghai government microblogging cluster network behavior relationships,and observed ＂ Wuhan release,＂ the Sina microblogging attention network,and compared them to explore their differences and development of the situation and characteristics.It also analysed the causes of weak comprehensive influences of some government microblogging like ＂ Wuhan release＂ in order to provide appropriate countermeasures for the development and reform of benign government microbloggings.