网络视阈下“萌”的受容轨迹及语义演变的探讨

An Approach to the Receptivity Trajectory and the Semantic Shift of the Chinese Character “Meng” from the Perspective of Internet

网络视阈下"萌"的新语义的形成不是汉字文化圈简单的单向输入或输出,而是由汉→日、日→汉切磋砥砺,中日两国共创共享的结果。然而,基于人类共同的认知体验,尽管语义近似,认知上却有偏差。本文自日源网络流行词"萌"的缘起爬梳开始,藉以厘清亚文化语境下「お宅」→「萌え」的受容轨迹;运用认知语言学的概念整合和概念隐喻理论,探究「燃え」→「萌え」→"萌"的语义演变及语义认知机制,在此基础上,对中日同形汉字"萌"做出阐释,旨在揭示其语义特征。

the formation of new sematics of “Meng” on the internet is not a simple unidirectional input or output in the cultural circle of Chinese character, but mutual negotiation by means of being created and shared both in China and Japan. However, based on a common cognitive experience of mankind, there are cognitive deviations, although semantic meanings are similar. The article tries to clarify the receptivity trajectory： from “otaku” to “Moe”in Japanese sub-cultural context by way of exploring the origin and collation of the Japanese network buzzword “Moe”. The author probes into the semantic evolution and cognitive mechanism of semantics： from “combustion” to “Meng” in light of conceptual integration and metaphor. Based on the previous analysis, the article interprets “Moe”, the same character both in Chinese and Japanese in order to reveal its semantic features.