新形势下我国优特钢企业营销模式探讨

DISCUSSION UNDER THE NEW SITUATION OF CHINA SPECIAL STEEL ENTERPRISE MARKETING MODE

优特钢企业经营形势严峻，通过推进营销模式创新，建立以直销为主的营销模式，可以大幅提高企业盈利能力。通过分析优特钢企业的营销环境、主要营销模式以及直销模式的优势，探讨了特钢企业直销模式的必然性，对特钢企业如何做好直销工作、搞好营销模式创新，提出了几点看法。

The operating situation better steel enterprises is stern, through the promotion of innovative marketing model, set up mainly to direct marketing marketing model, can greatly improve the profitability of the business. Through the analysis of special steel enterprise marketing environment, the main marketing mode and the advantage of the direct sales model, this paper discusses the necessity of special steel enterprise direct sales model, the special steel enterpriseshow to do the work, do a good job of direct marketing mode innovation and brings forward some opinions.