现代信息服务业与文化产业的融合发展研究——基于广东省数据的实证分析

Study on the Convergence of Information Service Industry and Cultural Industry——Empirical Analysis of data in Guangdong Province

数字技术的快速发展和人们对高品质文化服务越来越强烈的需求,使信息服务产业与文化产业的融合互动成为必然,也催生了新的信息服务业发展模式。文章为探索现代信息服务业与文化产业之间的融合发展关系,构建了耦合评价模型,对广东省现代信息服务业与文化产业进行了实证分析,研究结果表明广东省现代信息服务业与文化产业处于相对较低的耦合协调发展阶段,因此应进一步健全广东省现代信息服务业与文化产业的耦合机制,提升广东省现代信息服务业与文化产业融合发展水平。

With the rapid advance of digital technology and people＇s increasing demand for high- quality culture products, the convergence and interaction of information service industry and cultural industry has become an inevitable trend, the new development mode of information service industry has been inspired. This paper aimed to explore the convergence of information service industry and cultural industry. A coupled evaluation model was used to estimate the coupling coordinative degree between Guangdong＇s information service industry and cultural industry. It showed that the coupling coordinative degree between these two industries was relatively low. Therefore, the coupling mechanism of Guangdong＇s information service industry and cultural industry should be established and improved to promote the level of industry convergence.