社会化网络环境下生活网站用户体验研究

User Experience Research on Consuming Websites in the Social Network Environment

在社会化网络环境不断深化的背景下,网站用户逐渐开始利用微博、微信、来往等社会化网络工具获取网站信息;社会化网络环境下的用户体验成为影响网站成功的重要因素之一。本文在文献分析和深度访谈的基础上,以生活网站用户为研究对象,将其体验过程分为用户吸引、用户参与、用户分享三个阶段,提取生活网站用户体验影响因子以及构建生活网站用户体验的测评模型。运用专家访谈与问卷调查对测评指标进行分析,构建相关结构方程。使用SPSS19.0对数据样本进行预处理,利用AMOS7.0统计分析软件工具对相关因子进行检验及模型修正,为生活网站品牌深入用户内心,提升网站自身价值提供理论依据与指导。

In the context of the social network environment continuously deepens, the website users gradually use the correlative social web tools, such as micro- blogs, Wechat, Laiwang and etc., to extract website information, Thus, the user experience （UE） in the social network environment has become the paramount faetor to render the success of the website. This paper took the consuming websites＇ users as the research object on the basic of documentary analysis and in- depth interviews, divided the process of experience into three stages： users attraction, users participation and users sharing, and extracted the influencing factors of consuming website UE to build equation model of websites＇ user experience. This paper also took methods from expert interviews and questionnaire surveys to analyze the index and construct the relevant equation model. Using SPSS19.0 to preprocess the data samples and AMOS7.0 to examine and correct the relative evaluation factors to provide a theoretical basis and practical guidance which promotes the brand of the consuming websites to be more popular among the users, to meet the demands of the users and to improve the websites value.