少数民族村寨传统体育节庆民俗与现代创意发展——基于湘西德夯“百狮会”的考察

Minority Ethnic Village Traditional Sports Festival Folk Custom and Modern Creative Development: Taking Hundred Lions Games in Xiangxi Dehang as an Example

采用田野调查、专家访谈等方法,以湘西德夯"百狮会"为例,对少数民族村寨传统体育"百狮会"节庆民俗与现代创意发展进行了研究。在强大的全球化浪潮意下,"百狮会"的现代转型面临文化认同与草根性尴尬。"百狮会"等少数民族村寨传统体育节庆文化现代创意发展需要注意静态美与活态美相结合的文化生态学保护,保持利益博弈中文化主体的尊重与和谐,加强向原生态文化大餐与节日盛会的转型及品牌创意塑造,同时凝练"百狮会"体育素材推动其嵌入影视衍生品创意开发,并推动民族文化认同与民族村寨文化精神现代创意重塑。

The authors adopted the method of field investigation and expert interviews,taking the Hundred Lions Games in Dehang, Xiangxi, as an example, and studied the traditional sports of minority villages Hundred Lions Games development of festival folk custom and the modem creative development. In the strong tide of globalization, the modem transformation of Hundred Lions Games faces culture identity and grassroots embarrassed. The modem creative development of minority ethnic villages sports culture, such as Hundred Lions Games, is mainly embodied in the cultural ecology protection of static beauty and living beauty combination, respect and harmony of benefit in the cultural main body shape, transition to the original ecological culture feast and festival and brand creative modeling. Hundred Lions Games material will build the creative development of film and TV derivatives and national cultural identity and modem creative remodeling of the ethnic village cultural spirit.