摘要
通过分析、总结连锁便利店服务质量的影响因素,运用层次分析法确定其权重,建立连锁便利店服务质量的模糊综合评价模型,最后得到连锁便利店服务质量的评价结果,为改进连锁便利店的服务提供指导。
Through the analysis and summary of the stores, and using the AHP to determine the weight, quality of chain convenience stores is established. guidance to the service of chain convenience store. factors influencing the service quality in chain convenience the model of fuzzy comprehensive evaluation on the service Finally the evaluation results are obtained, and provided
出处
《广东轻工职业技术学院学报》
2014年第4期1-5,14,共6页
Journal of Guangdong Industry Polytechnic
关键词
连锁便利店
服务质量
层次分析法
模糊综合评价
chain convenience store
service quality
AHP（analytic hierarchy process）
fuzzy comprehensive evaluation
