陕西企业外宣翻译中存在的问题及其对策

On Problems Existing in the External-Propaganda Translation of Shaanxi Enterprises and the Countermeasures

本文剖析了陕西企业外宣翻译中存在语言文化意识淡薄和接受者心理分析欠缺等问题,进而从企业外宣翻译人才培养、高校翻译课程教改和企业翻译学建立等方面提出了提升企业外宣翻译水平的对策。

This paper analyzes the problems existing in the exter-nal-propaganda translation of Shaanxi enterprises, such as weak consciousness of language and culture, and insufficient psycho-logical analysis on recipients, and then proposes the countermea-sures of improving the level of enterprise external-propaganda translation from such aspects as talent cultivation for enterprise external-propaganda translation, reform of college translation ed-ucation, and establishment of enterprise translation studies.