基于内容分析的企业大学定位研究

The Research of Corporate University Orientation Based on Content Analysis

企业大学是人力资源开发学科的一个新领域。企业大学定位是学术上的一个有意义的研究点,在实践层面上也非常具有指导性。本文采用三家主流媒体中的22所优秀企业大学负责人的高端访谈为文本内容,采用ROST内容挖掘系统进行企业大学定位现状的内容分析。内容分析结果显示,目前我国企业大学实践定位关键词集中于培训、发展、战略和文化等词上,其定位可分为战略发展与业务伙伴、文化传承与理念中心、企业变革与战略推动、培训与人才培养、管理与研究基地、绩效提升、投资与人力资本增值等八大类。

Since the emergence of corporate university, corporate universities has developed rapidly at home and abroad. The orientation of Corporate University has great influence on the practice of Corporate University. In this paper, based on the data from top interviews to presidants of different Corporate Universities, we use ROST content mining system to make a content analysis on the orientation of Corporate University. The results of Content analysis show that at present orientation focus on training, development, strategy and culture, etc. And it can be divided into several categories such as development and business partners, cultural heritage and idea center, enterprise reform and strategic promotion, talent training, and performance improvement, etc. Finally, based on relevant principles of orientation, we give some suggestions.