基于Nash协商模型的电信增值服务供应链研究

Research on telecom value-added service chain based on Nash bargaining model

从合作博弈的角度运用Nash协商模型分析了电信运营商和服务提供商之间的定价、分成问题;探讨了分成比对运营商和服务提供商的定价、利润及供应链总体利润的影响.研究表明,分成比直接影响博弈双方的定价策略。

This paper uses Nash bargaining model to study the telecom value-added service chain within a cooperation framework. First, it analyzes the pricing and profit sharing between the mobile operator and service provider by using the cooperative game. Then, it discusses the effect of the sharing ratio on the price and profits. Finally, it shows that the sharing ratio affects the price and the allocation of profits between mobile operator and service provider.