我国体育产业发展的方向与路径探析

The Analysis of Development Direction and Route in China's Sports Industry

以国务院颁布的《关于加快发展体育产业促进体育消费的若干意见》为基点,阐述从社会参与式体育公共服务网络建设、体育产业人才培养、健康城市打造、康体结合等相关实施问题,提出应加快促成全社会参与体育公共服务模式、发展学校体育产业组织、创建"一区一中心"、打造健康城市、实施医疗卡与体育一体消费制、发放国民康体卡与旅游卡等建议,为进一步促进国民体育消费,迎合我国体育产业的发展提供对策。

Based on the viesws on the Speeding Up of the Sports Industry and the Promotion of the Sport Consumption issued by the State Council, this paper expounds the implementation of the issues of the socially participated construction of the public sports service network, the cultivation of sports industry talents, the construction of heahly city and the combination of sports and recreation. The paper proposes that the construction of the socially partifcipated public sports service mode should be speeded up, the sports industy organization in schools should be developed, one center in one community should be built up, the consumption of medical treatment and sports should be integrated, the national people＇s health card and travel card should be issued so as to promote the national sports consumption and meet the requirements of China＇s sports industry development.