论“新国十条”背景下农村保险营销员管理改革与创新

保险"新国十条"的颁布,给保险行业发展带来了新的机遇,在这种新形势下,解决农村保险营销员管理粗放、业务员素质不高、保险服务缺位的问题显得更加必要。本文从农村保险营销员现状、改革的方向和目标、管理创新等方面对农村保险营销员管理问题进行分析和阐述。

With the issue of Several Opinions of the State Council on Speeding up the Development of Modem Insurance Services, the insurance industry development faces new development opportunities. It appears more prominent to solve problems such as the extensive management, low quality of the salesmen and absence of insurance service in rural insurance marketing staff management. This article analyzes and expounds these prob- lems from the status of insurance salesmen, the direction and goals of reform, management innovations, etc.