永安龙头国家湿地公园生态旅游SWOT分析与对策

SWOT Analysis and Countermeasures on the Ecotourism of Yong'an Longtou National Wetland Park

对福建永安龙头国家湿地公园进行实地调研,采用SWOT分析法分析了其生态旅游资源。结果表明,该湿地公园具有明显的湿地资源优势和文化优势,但是有湿地面临着退化与生态旅游基础薄弱的劣势;应抓住当前的政策、市场与社会高度关注的机遇,明确经营主体的职能、加大投资的力度,因地制宜地开展生态旅游。

Using the methods of field survey research and SWOT,this paper analyzed the ecological tourism resources of Yong’an Longtou National Wetland Park in Fujian.The results showed that this park had the strengths in the aspects of wetland resource and culture,but it had the weaknesses in the degeneration of wetland and the instability of ecotourism.Last,the strategic countermeasures promoting the development of this wetland park were put forward from these aspects such as seizing the opportunities concerned by the current policy,market and society,and clearing the function of businesses,increasing the investment,adj ust measures to local conditions carrying out the ecotourism.